Do these steps before you look into the best SEO Strategy:
- Check the SEO Score of your website
Well, every marketer wants his/her site/blog to be always on top of others. We the Facenob team would reveal those facts that would not only enhance the SEO of your post but will make Google love your page.
Basic tips every SEO blogger gives you “blah”… “blah”… “blah”….! are:
- Select Niche
- Research Keywords
- Mobile Search Friendly
- Link Building
- Set Long-Tail Focus Keyword
- Use Keyword In Title, Heading Tags, Description, URL / Permalink, and Content of the Blog or Page
- Maintain Keyword Density
- Install this and that Plugins!
Uhh…. What’s new in that? Well did you try all these?
We know these techniques are a bit older. If you haven’t tried those, then do it now. Because ahead of this we would be engrossed in the advanced SEO strategy.
CONTENT QUANTITY MATTERS – BEST SEO STRATEGY
2000 Words Of Qualitative Content – Is your content 2000 words? If the answer is Yes, move to the next point. If it is not then analyze your blog post-Word’s Quantity + Quality. Here, just chucking 1500-2000 numbers of words will not feed Google’s stomach. It should be meaningful and helpful as healthy and rewarding for users, not just stuff. When you’ve begun writing an interesting topic, why leave it incomplete, elaborate on what matters a lot!
VISUAL EXPERIENCE – BEST SEO STRATEGY
1.AMP Incorporation – Is It Done On Your Side?
Incorporate ‘Accelerated Mobile Pages into your blog or website. This would give a great user experience enhancing the appearance of the post. It improves page load time along with beautifying your pages. For WordPress users, several AMP plugins are available in the plugins section to install. You got nothing to do after activation of AMP. Google automatically modifies the look of the site gradually. Once activated, it takes 2 weeks to 30 days to appear AMP in the search result. According to my experience, it works first on older and popular pages and blogs you posted.
2.Integrate Video – Does Every Alternate Blog Of Yours Consist Video?
To the lower, there should be 1 video embedded in your blog out of 3 blog posts. Sites with good numbers of videos are signified as one of the recommended sites, which improves their popularity. Marketers and Bloggers create tutorials and step-wise guides as primary video sets. As we are looking into the SEO Strategy 2018, there has to be some advanced concept in the creation of videos. Make videos with real experience and real analytics, to make a long story short, focus on ‘Case-Study’.
Genuine practices give genuine results and real subscribers as well. Additionally, use a plugin that segregates the specific appearance of the content differently on device and desktop. This would assist you to show and hide content sizes differently; lead mobile gives a better view of videos and pages.
3.Infographics Integration – Did You Include Infographic In Your ‘Traffic-Targeted Blog’?
How infographics are effective?
In the report, Infographics are created for various purposes as explanatory. Some of the major purposes to present are:
- Comparing Statics
- Displaying Data
- Elaborating Process
- Illustrate
- Step-Wise-Guide
- Text & Image Tutorial
Integrate Infographics in the form of an Image or Doc file like a PDF. PDF file to let site visitors see or download the statics.
Infographic Images
- Infographic Users are Creative by nature. These are Bloggers, Designers, Content Writers, and Entrepreneurs. Such a community of users seeks something refreshing every day. They learn and implement the same in their work.
- To Do: Optimize for Image SEO on-site for Search Engines. This is to Result when searched or Sell when requested.
- Community Action: Visitors would love to See creative infographics. Further, they Read, Save, Visit Sites, and Share and Create (similar) Infographics.
WEB PERFORMANCE – BEST SEO STRATEGY
1.Speeding Up Page Load Time (Landing Page)
AMP is not the only solution to improve page load time, several reasons can make your site dull indicating a weak performer.
Reasons those cause Increase in Page Load Time:
- Heavy Image (More than 30 kb is heavier)
- Uploading Video Instead Of Embedding
- Unnecessary GIF Images
Over-Sized PDF and Documents on Pages
2.High Content Quality To Make It Cornerstone
Intend for high-quality content writing, instead of just writing the inferior stuff. Plot points in a way that it would get elected to a cornerstone. The higher the quality of content, the better its outcome would be. Moreover, Google would stand you out from the crowd if you do so.
3.Make Site Voice Search Sociable
SEO Strategy indicates the essentially of Voice Search Content to be ahead in the race. Voice search is the command to look for a matter without typing hassle.
To make site or blog voice search friendly, ensure the following:
- Optimized Page With Advanced SEO
- Focus Keywords are Long-Tailed or Phrased
- Content Is Questionable and Answered Easily
4.Monthly Update Of Old Posts
Posting daily ain’t sufficient to make a good web presence, make sure you are timely updating old posts on a monthly or quarterly basis. If you’re working hard in the creation of valuable and helpful blogs don’t forget to get a glimpse over those posts scheduling the modification.
5.Spend At Least 30 Minutes a Day On Social Media
Users normally spend time on the internet on:
- Browsing Over Google
- Social Media
- Entertainment Portals
- Or Work Portals
Show your extra presence on Social Media not only to follow others but implement your plans on it. Post daily about your blog, videos, images, ideas, niche-based news, and pro tips. Get involved in social activities and let the audience engage into
6.Improve User Experience
More than the quantity Google is likely to show up your effort towards better quality you delivered. Well, the story ain’t finished yet, there is something beyond quality which is ‘User Intent’.To make it short, give what the user is looking for, don’t give what you have to offer. For instance, if a user is looking for Best SEO Strategy, and successfully drive a user to your blog, you offered details related to the comparison of SEO and SEM strategies. This is quite irrelevant, eventually, the user doesn’t find what he/she was looking for; and exits. Unfortunately, you suffer in 2 ways. 1st You failed in Providing Accurate Info; and 2nd Increase In Bounce Rate.
7.Activate SEO In Seconds
Don’t wait for 2-3 months to let your SEO result appear in the search engine. ‘Fetch and Render’ URL in Google Webmaster Tools to Get Result Within 3 Hours to 24 In Google. It likely indexes the URL within a few minutes.
8.Focus On Other Search Engines After Google
SEO Strategy is not just about primary SE; Google is a sorted master search engine compared to other sites. An intense presence on Google is an indication to expand SEO activities towards other search engines. Submit sitemaps and URLs to fetch to Bing and Yahoo as well.
CREATIVITY – BEST SEO STRATEGY
- Navigational & Answerable Images – Are Such Images Integrated On Your Page?
Integrate Images (at least 2-3 images per post) This would not only increase SEO score but improve rank as well. % of traffic to the blog site comes from images. In-depth there are 4 kinds of images viz. Real Photo images, Infographic images, the most important Navigational images, and Answerable images.
Kinds of Images Clickable in Google Image Search:
- Real & Still Image – Live or HD Stock Photos
- Navigational Image – Image that links to your website or blog from a search engine
- Infographic Image – It is a Creative Image that has the refreshing content to learn and implement same on work. Content & Concept could be Social Media, Digital Marketing Strategies, Product Processes, Step Wise guides, Tutorial, Data Statics, Illustration, or Long Explanatory Matter
- Answerable Image – Image that smartly answers a query on the spot inside the Image itself
IMAGE SEGREGATION [Image SEO Strategy] – BEST SEO STRATEGY
Optimizing images for SEO is a basic technique. This technique is integrated by SEO specialists and taught by bloggers. There’s something beyond just SEO, and that’s ‘Image Segregation Technique’. It would not only help in creating an image ‘KIND’, but encourage the visitor to look at it and navigate to your site.
Real Image
- Detail:
- Real Image Users: Users who love entertainment, adventure, fame, and glamorous lifestyle will always seek ‘Real Images’. Because they prefer reality more than creativity and visualization.
- To Do: Optimize for Image SEO on-site for Search Engines to Result or Sell Stock Photos
- Community Action: Visitors on Image Search Engine would Search, See, Download, Share and Like the same on Social Media like Instagram. – Best Seo Strategy
Navigational Image
- In Short: It gives a hint and encourages the user to visit the site for more details
- Navigational Image Users: Users with mixed minds will seek SERVICE IMAGES that have understandable meaning. Images such as Topic-based, Real Image+Info, Cartooned Image+Info, Wiki Images, Directive Images, Icons, Illustrators, Objects, or Product Images
- To Do: Optimize for Image SEO on-site for Search Engines to Result & Sell Images
- Community Action: Visitors would Search, See, Visit the Site / Download, Buy (if visit the site), Share, and Like the same on Social Media like Instagram, Facebook & Pinterest. – Best Seo Strategy
Answerable Image
- Detail: Answerable Image is a very powerful image kind. It has the capability of answering the user’s query inside the image itself. The structure of text content inside the image depends on what user’s reaction is expected. A complete answer can be implemented in the image for a query. Else major part of query’s answer to be set with ‘Know More’ call to action text below. User’s visit on-site or just image view depends on Call-to-action you have set.
- Real Image Users:
- Community Action:
Conclusion: Take it to above 30% from 10%. – Best Seo Strategy
Overall Conclusion On SEO Strategy:
What did you offer your visitor while they were reading your blog, Nothing? Make your article productive, and offer users something valuable that they can utilize in their work. Matter to offer: Free E-Book, Free Video Course, Pro-Tips, Free Plugin, Premium Theme, Digital Products To Download, and more. For instance, if you are an SEO expert but you’ve got nothing to offer, at least guide visitors in improving their SEO practices by personally analyzing the performances. This is how you learn and teach SEO techniques from up & downs and mistakes. – Best Seo Strategy
Overall Conclusion On SEO Strategy:
What did you offer your visitor while they were reading your blog, Nothing? Make your article productive, and offer users something valuable that they can utilize in their work. Matter to offer: Free E-Book, Free Video Course, Pro-Tips, Free Plugin, Premium Theme, Digital Products To Download, and more. For instance, if you are an SEO expert but you’ve got nothing to offer, at least guide visitors in improving their SEO practices by personally analyzing the performances. This is how you learn and teach SEO techniques from up & downs and mistakes – FACENOB