CONTENT MARKETING IN AUSTRALIA IS BETTER THAN IN THE UNITED STATES & 2 MORE COMPETITORS:
Australia has always been good at content creation and marketing. Its current strategies reveal a brighter future in content marketing. Content marketing in Australia to be better than in the United States can be estimated to be possible due to its consistent creativity. No doubt in digital marketing OZ lacked professional expertise in past years. But the same is being recovered recruiting field specialists. Australia to get better than USA and UK in content marketing is not a piece of cake. Besides effort, it requires creativity, ideas, and most important productivity before promotion. More focus on productivity that would let users use, share, appreciate or promote your content.
HOW AUSTRALIA CAN MAKE CONTENT CREATION BETTER
Before we look into the crucial revelation of creation and content marketing in Australia better than the United States, let’s get a glimpse of old content strategy.
Here is the list of some old tactics to create rich content:
- Image Designing
- Social Post Content – Informative Text + Featured Image
- Video Creation
- Classic Blog
- Podcast
- Memes (Basically with Image and Short Text)
This repetitive strategy is effective for obvious. But ain’t enough for Australian marketers to defeat marketers in the United States and the UK. Moreover just adopting a new content creation strategy would be an insufficient content battle. Digital marketers or content designers should be efficiently smart to Plan, Structure, Give Notions and Create Matter.
Add mentioned stratagem to the advanced list of content creation:
Infographics Creation
If you are a data lover don’t ignore this core point. Once you engross in the advanced level of marketing you won’t turn back. “Infographic” is the presentation of data in advanced form. It includes eye-catching analytics, statics, differences, steps, and a guide. Infographic is more effective and useful as compared to images or text data.
Infographics for What?
- Statics Comparison
- Data Revelation
- Process Elaboration
- Illustration
- Step-Wise Guide
- Tutorial Cumulative of Text & Image
Assimilate Infographics in your article or blog to make it worth it. It can be displayed in various formats viz. JPEG, PDF, or another document. Avail it to let site visitors view, learn or download infographics for free or paid.
How Infographics are Helpful?
- Infographics are Creative & Refreshed by nature. Its fundamental relies more on recency, frequency, trend, process, and genuineness of data.
- Expert Bloggers, Writers, and Marketers incorporate it in their blogs. This discloses the significance of the infographic.
- Visitors spend more time on a page that directly reduces Bounce Rate
- Optimize as Image SEO for resulting in Search Engines. It navigates to the site for sure.
- Increases Pageviews for a relevant topic
- Visitors would love to see creative infographics. So they subscribe, for more fresh content every week.
- User’s Action: See, Read, Save and Share Infographics. It encourages them to create one as well.
- Overall increases new and repetitive traffic to the site.
Productive Blog – To craft Content Marketing in Australia better than the United States
To make content marketing write productive blogs that would guide someone to improve work. It should be helpful and useful for readers instead of writing a typical blog. Here are some very productive blog types you may go with:
- Startup Guide: Helping out beginners in something
- Money Making: People seeking to learn to earn money in a short time
- SEO tips and tricks: For Bloggers, SEO executives, Digital Marketers, and many
- Tech and Digital Marketing: Niche with helpful and successful guidance
- Helpful Tutorial Blog: Incorporate a blog with step-wise images
- Inspirational Blog: To inspire readers in a particularly challenging task
- Listing Informative: Deeply researched analytical data. For competitors, objects, or matter relevant.
- Guide On ‘How to’: Guiding in doing a matter, e.g. How to Blog, How to Start Online Business, and more
- Ideas Blog: With Ideas and Something to offer for free to the readers
How to Step-Wise Guide – Except Blog & Video
Blog, article, or video is not the only way to guide users. Other efficient content elements are:
- Slideshow In SlideShare
- Image (JPG)
- PDF Downloadable File
- Other documents
For instance, an instant guide can be explained in image format. Image can answer so quickly in 4 steps instead of 500-1000 words of blog or article.
- E.g. Step 1 – Install ‘XYZ’ Plugin
- 2nd Step – Drag WhatsApp & Buttons You Want (Settings)
- Step 3 – Align Buttons View to Top or Bottom (Standard Feature)
- 4th Step – Set Buttons: Vertical for Desktop View; Horizontal for Mobile Site View (Floating Feature)
Make it easier for users to extract the answers guiding in short. It doesn’t mean you neglect writing an explanatory blog. Create both a guidance blog and an answerable image as well.
Competitive Listing
The listing describes the matter. It compares the object, person, and topic with sequence. Listing is mostly plotted according to real & recent statics and research available. Following is the matter that is frequent in listing:
- ‘List the Top’
- ‘Listing the Popular’
- ‘Listing the Famous’
- ‘List Helpful’
- ‘Listing the Best’
- ‘Listing Worst’
- ‘List of High’
- ‘List of Powerful’
- ‘Listing the Rich’
Similar content can be utilized to appeal to the users. According to web research, Australia rarely makes a listing of the matter. Competitive countries viz. The United States and India give a priority to such search strings. Huge keyword competition is thrown for LIST-related strings.
Conclusion: Australian marketers need to research more on topics that can be sorted and explained with the list. For example, “List of Indian tech bloggers” would give an extremely helpful result listing all competitors. When the same searched for Australia as ‘” List of Australian tech bloggers”, the outcome is dull. Get a glimpse over Popularity, Blog Competitors‘ for an idea. Unless you reveal the competition and the competitors, popularity would always be kept hidden.
HOW AUSTRALIAN MARKETERS CAN DO CONTENT MARKETING EFFECTIVELY
Mission: Content marketing in Australia is better than the United States, India, and the UK.
Significant tips would promote matter and increase traffic to the subject site.
Rate & Review Your Content
No matter what content you want to promote. You would be able to drive traffic to your content site only when it is clickable. Make organic search results more clickable. This is only possible when content gives an impression with Rating, Review, Digits, or Power Words.
SEO Optimization for Infographics
Optimize Every Infographic and Image for SEO. This would generate navigational traffic from the search engine to the content.
Readability Improvement
Improve Readability of Blog Content before SEO. Make sure Readability signals green (WordPress – Yoast SEO). This is because user experience matters, more than just driving traffic to the content and making it difficult for them to understand.
Blog Content Advanced SEO
Focus more on improving SEO. Once content is optimized for SEO get a quick check-up of the site. The prime site where you can test SEO scores is SEOsiteCheckUp.com; SmallSEOtools.com; WooRank.com. Try maximizing a score above 90 making your site very search-friendly.
Target 7 Social Sharing Sites
Share Content on Social Media using # hashtags. At least share on 7 Social Platforms.
Mention In Others Blogs, Q & A, and Forum
Visit Others Content Marketing Blog, Q & A site, our Forum and leave your comment plotting opinion smartly and do integrate your content link.
Highlight Data for Rich Snippet
Markup and Highlight Content for rich and clickable results in search engines.
Submit Content on Affiliate Sites
If you got a design content in the form of a Picture, Logo, Infographic, Vector, or Stock Image, just sell it. List out the world’s best creative or design selling sites. Submit qualitative content and begin selling once approved. Keep in mind, Quality matters a lot! You may get rejected several times for low-quality content. Another emerging digital creativity selling platform is FACENOB Blog n Vlog + Designers site. FACENOB would begin a digital market to sell your creative content at the best rates.
Content’s Introductory Facebook Ad Campaign
Create Facebook ‘Website Traffic’ Ad Campaign for as minimum as 1 blog or page that consists of content. This is more beneficial at the introductory & growth stage of content marketing to drive traffic. FACENOB has been promoting its cornerstone blog on Facebook to drive high-quality traffic to the site.
Content Marketing In Australia Vs United States Vs UK Vs India
Overall Conclusion:
United States, UK, and Indian marketers spotlight different Niches encouraging competition. One of the reasons is the population and young scholar generation of these countries. Verily Australia too comes into best of the nations. But the majority of the Australian community focuses on Travel or Fashion Content. Part of the community shows Tech interest. Entire elaborated substance focusing ‘and other countries’ specify the major coverage of content marketing for Australian Marketers. The future generation of Aussie should get involved in the ‘Technology’ race not just to utilize but allocate the info. Implement mentioned points that you skipped while marketing the content. These strategies are useful for those who are unaware about advance methods of content creation and marketing. Not just for Aussies, but is effectual for beginners in competitive countries viz. The United States, UK, and India.
Do state new methods of content creation and marketing in the comment if you got any. – Facenob