If you own a website, you should be familiar with Google Analytics. GA is a FREE Google service that allows you to monitor LIVE traffic as well as do in-depth research on your website.
What is Google Analytics?
GA is Google’s sole free tool that provides you with key information about your website. It provides statistics such as how much traffic has arrived on which of your pages, the location of the traffic arriving on your website, how long the traffic stayed on your website, the bounce rate on your website, the average watch time, and so on.
Simply put, GA is a free website monitoring tool that allows you to track the performance of your website.
How to use Google Analytics?
The Google Metrics dashboard displays the overall analytics of the website. You are in the home area, where you can check the number of users, sessions, bounce rate, and session duration.
Individual page traffic, session devices, session country, and traffic source (whether from social media or an external source) are all shown on the GA dashboard!
What is Customization?
On GA’s dashboard, you also see a lot of information that you either don’t need now or will never need. You may construct your custom report in the Customization Panel, using just the information you want.
Real-time in Google Analytics refers to the display of data relating to the current moment. This data is processed as it is received, rather than being stored and then analyzed at a later time. Real-time data can be used to track website visitors, measure the success of marketing campaigns, and assess the overall health of a website.
Google Audience panel, a consumer research panel that provides information about Internet users
Google Analytics acquisition area contains all information on conversions, top channels, and new users. This panel displays all of the information about converted rates and converted users.
The website’s behavioral flow is described in the Behavior panel. There are detailed graphical statistics provided for Page View, Unique Page View, Average Duration, Bounce Rate, and Session Duration.
You may use this to control your site’s content, speed, search, and events.
We may obtain conversion reports from this panel, but we must first activate it.
Google Analytics Advantages:
- You can monitor traffic online.
- You can comprehend the user’s activity.
- You may trace data from offline to online.
- Customizations may be done in addition to data reporting.
- Online advertising may be improved.
- SEO and content marketing may be improved.
- Conversions may be tracked.
- You can locate your intended audience.
- E-commerce performance is also visible.
I hope you like my article, “What is Google Analytics? The Complete Guide to Google Analytics 2022!” You would have understood, I’m sure. I will continue to publish posts like this one. If you have any questions or suggestions, please leave them in the comments area below.