How does Google Shopping work?
We all do our shopping online. It’s simple, handy, and quick. You must do some internet buying as well, right? The issue starts when you want to browse through several brands and models and must-visit many e-commerce sites.
Amazon, Alibaba, Flipkart, and, of course, Google Shopping are examples of online shopping websites or marketplaces.
Although Google Shopping isn’t technically an online marketplace, it nonetheless allows you to browse numerous goods depending on your search query. It is also very beneficial to businesses since when a customer clicks on a product link, they are taken to the retailer’s website where they can make a purchase.
You’re missing out on a lot of business if you’re not utilizing Google Shopping to market your items.
To assist you in better understanding Google Shopping and getting started with this blog,
What is Google Shopping?
Google Shopping is a comparative shopping engine (CSE), a tool that enables merchants to show their items to searchers in an appealing manner.
For instance, when someone searches for a product you offer, Google shows similar shopping advertising for your items as well as the products of your rivals.
When a consumer clicks on your advertisement, Google leads them to the product page.
The picture above depicts a product ad on the right side of the page for the search term “shirt.”
The Google Shopping results are shown as a carousel. Each shopping ad has a picture, a product title, a price, the name of the store, and occasionally retailer-specific information such as shipping charges or reviews.
How does Google Shopping work?
Google Shopping advertising operates differently than typical Google search ads.
The procedure is as follows:
- In the first stage, Google’s algorithm examines the product feed, which is a particular file holding your store’s product data such as title, image, price, description, and so on.
- This information is also used by Google to match your items to relevant queries and to produce genuine advertisements.
- People receive appropriate shopping advertisements based on their search query here, which shows the product title, picture price, and associated information.
- If consumers like your goods, they will click on your ad and be led to your website.
- And Google charges for clicks.
What Are The Benefits of Google Shopping?
1. Google Shopping Brings in more Qualified Clicks:
Google Shopping often generates more qualified clicks. You only pay when someone clicks on a Google Shopping ad, which is the same as clicking on a conventional text ad from Google Search. Text advertising may be challenging since you must make the ad appealing in a few words while still attempting to drive only qualified hits to your website. Paying for unrelated clicks renders any Google Ads campaign ineffective.
If you manage an e-commerce business and want to ensure that you only pay for clicks, Google Shopping is the way to go. This is because when people search for the things you’re dealing with, they’ll find products with a title, a picture, a price, and other information such as shipping, offers, and so on. It will also be shown with other related items. Someone clicks on your shopping ad only if there is some interest in it and all the essential information is provided upfront along with alternative possibilities. It differs from a text ad in that searchers here get precise information before you pay the consumer to click.
2. Better User Experience Resulting in Higher Conversion Rates:
Google Shopping’s user experience is also far more simplified than conventional search advertisements. When someone clicks on your shopping ad, they are sent to the product page. They don’t need to visit your website to find what they’re searching for.
Instead, the procedure has been simplified for them. This is a fantastic feature of Google Shopping since it aids in the conversion process. Being sent straight to a product page means fewer clicks to the point of sale, which means your customer is less likely to get frustrated and quit your site! This leads to a reduced cost per conversion and a higher total return on investment (ROI).
3. Focused on customers with intent to purchase:
Google Shopping is very advantageous to company owners since it focuses on people who desire to buy. These are intended to be exposed to the user only when their search query shows a purchase intent.
Instead of paying for the large number of hits generated by a search query, you’re paying for customers who have already decided to purchase. This is what differentiates Google Shopping advertisements from search ads. You may obtain a greater ROI by presenting the correct ad at the right time and redirecting to the right site.
4. Product Consistent Goals:
Instead of campaigns that gather keywords together, Google Shopping campaigns group goods together.
The greatest feature of Google Shopping campaigns is that they put goods together based on sales targets and then optimize from there. You have complete control over how much you spend to generate traffic for your items. As a consequence, you will be able to benefit from such items and traffic. It claims to improve your ROAS and provide a clearer picture of your customers’ activities.
How to Add Products to Google Shopping?
You must have an online store that is submitted to the Google Search Console.
Now register a Google Merchant Center Account with the same email ID as in your Google Search Console.
Complete the Business Profile and submit your website address, which will be automatically verified when submitted to Google Search Console.
Now you have to create a product feed that links to your online store. Several methods are available depending on the platform you are using for your online stores, such as Shopify, WordPress, or Vanijya.
Once a free listing is enabled by Google, then your products will start showing up on Google Shopping.
Google Shopping Ads can run smoothly but only with an enhanced listing.
Let us understand the process in detail.
Important Things About Google Shopping:
- Online store submitted to Google Search Console.
- Register a Free Google Merchant Center Account with the same email ID as the Gmail ID used to register the Google Search Console.
Register on Google Shopping:
- Woocommerce Store (built on WordPress)
- Shopify Store
- A Customized Online Store
- Vanijya Free Store
Link to register Google Merchant Center merchants.google.com
How to submit a Product Feed?
- Woocommerce Store (store using WordPress)
- Shopify Store
- Vanjiya Free Store
- Google Sheets—This can be done by using existing Google Sheets or by creating a new Google Sheet from the open format.
- Scheduled fetch – Here you will create an XML or TXT file on some web server which can be uploaded using FTP, HTTP, HTTPS, or SFTP, where you can schedule the updated file.
- Upload: The most commonly used method is where you can create an excel sheet as per the format given by Google and then save it as TXT (tab-delimited) and upload it.
- Content API – It can be used only once to connect to the content API, which will fetch data from a source or database only with customized stores as it is automatically enabled in other storage options.
Product Feeds submission structure:
- id — Unique ID for your product up to 50 sizes
- title—Product name up to 150 size
- description: about the product max 5000 size
- link—link to the product in the store
- price — the MRP of the product
- availability—in stock, out of stock, preorder (only from these options).
- An image link is a link to a product image on the store.
Another field that needs to be added is:
- This price is less than the MRP, indicating the discount offered.
- Additional_image_link — This can be used when you want to add more images that are comma-separated, maximum 2000 size.
Information for Enhanced Listing:
- Size (Applies to Apparel & Accessories)
- Color (Applies to Apparel & Accessories)
- If it is not a brand, then a unique code) or GTIN (provided by the brand manufacturer)
- Gender (Applies to Apparel & Accessories)
- Age Group (Applies to Apparel & Accessories)
Additional Info for Enhanced Listing:
- About Store
- Refunds & Returns Page
- Payments Page
Google Shopping is the most effective way for internet merchants to sell their items. Customers may enter, search for what they want, and view many different brands and product categories on one screen, much like a digital mall. As a result, many customers prefer buying items on marketplaces to purchasing on a single e-commerce site. If your physical items don’t appear in Google Shopping results, you should use this technology in your marketing approach. This will not only boost traffic to your website, but it will also bring you leads and purchases that you would not have had otherwise. What exactly is Google Shopping? And after you understand the advantages of having an online business, you can begin promoting on the platform. So, if you haven’t begun with Google Shopping yet, now is the time to do so to significantly increase your online sales. Thank you very much.