SEO practices for creating Google Web Stories! ( How to do SEO for Google Web Stories)
Stories are the most popular way to tell the world about your brand or business. The more attractive it is, the more benefits you are going to get from it.
1. Storytelling:- ( How to do SEO for Google Web Stories)
People love to watch stories and hence every platform is giving so much importance to this story feature. Your story should feature an interesting story. Even if you are not very good at storytelling, you can still use the points given below to make it interesting and engaging.
- Use video:
Nowadays videos are more popular than text and images to tell your story. So use more videos to build your web story. Although you can make it with images and a little text.
- Make it Real:
People like real stories. You should bring your perspective and make it realistic. You can share your opinion and views beyond the facts.
- Create Suspense:
Try to have a narrative style. To keep the interest of the audience till the last slide, you have to maintain the suspense in your story from page to page. Apart from the suspense, it should also contain some important information and the user should enjoy watching it.
2. Design:- ( How to do SEO for Google Web Stories)
A good design will always grab the attention of the audience. You can follow the tips given below to create a well-designed web story.
- Avoid Long Text:
Avoid using too much text on pages. It should be around 280 characters per page.
- No Overlapping of Text:
Make sure that the text written on the page is not overlapping with other elements. Overlapping the text with the image spoils the story experience. Also avoid using burn-in text, as it prevents the text from resizing on different devices.
- Use Animations Carefully:
The animations are going to make your story interesting and alive. But avoid repetitive and unrelated animations that can be distracting and boring.
- Relevant Call-To-Action:
Make sure you are using a relevant call to action for a certain platform and web story. It’s possible that you created a story for Facebook or Instagram and recreated it as a Google Web Story. So be careful to use the right call to action.
- Use Full Bleed Videos and Images:
Always use full bleed videos and images in your Google Web Stories to create a more immersive experience for readers.
- Use High-Quality Images:
Avoid using low resolution or blurry videos and images. Also, make sure it doesn’t get distorted when resizing.
- Use Short Videos:
It is recommended to use less than 15 seconds of video per page or a maximum of 60 seconds.
- Put a logo on your cover page:
Put a high resolution logo on your cover page that represents your brand.
- Include Audio:
You can use audio or music for the story, or you can use an audio clip that is at least 5 seconds long with clear and audible audio.
- Use Auto-Advance for Video Web Stories:
Use auto-advance feature for video-based web stories for better user experience.
3. SEO for Google Web Stories:- ( How to do SEO for Google Web Stories)
There is also a link or URL of a web story, so in the SEO of a web story, the same methods of doing SEO of a web page or blog post will be applicable. Below are some important web story SEO tips:
- Display only useful content:
It is said that content is king, so it is the same in the case of web stories. Create and display high-quality stories for users.
- Title Must Be Catchy:
Keep the title short and catchy. It is always better to keep the title less than 70 characters.
- Use Metadata:
You need to observe the AMP story metadata rules for your web stories. You need to incorporate the markup accomplished for your page like title and portrayal meta labels, organized information, OGP, twitter card
- Make sure Google can find your web story:
Your web story should not contain any constraints that would block Google from indexing your page and appearing in Google discover. Add your web stories to your sitemap.
To be sure, you can check to find out if Google can find your web stories by looking at Search Console’s Index Coverage report and site maps report.
- Web stories Should Be Self-Canonical:
All web stories must be canonical. Always make sure that each web story has its link rel=” canonical”. For example: <link rel=”canonical” href=”https://www.xyz.com/url/to/webstory.html”>
Note: If there are multiple versions of the story in different languages, be sure to let Google know about localized versions.
- Include Structured Data:
When you include structured data in your web story, it will help Google search to understand the structure and content of your web story.
- Put Alt Text on Images:
Continuously apply alt text to pictures to work on the discoverability of your story on web search tools.
- Integrate Web Stories into Your Website:
It is dependably really smart to incorporate Web Stories into your site. This should be possible by connecting Web Stories to your landing page or classification page (as pertinent). You can make an extra page like www.xyz.com.stories, and connection them to your primary pages for better execution. – How to do SEO for Google Web Stories
- AMP Story Page Connection:
You can utilize AMP story page connections to give extra data to your web story. This will assist with giving extra subtleties or additional data for the substance introduced in your web story. – How to do SEO for Google Web Stories – How to do SEO for Google Web Stories -How to do SEO for Google Web Stories
- Remember captions for a video:
It’s really smart to add inscriptions to your recordings to assist readers with better grasping your web story. Yet, to do so ensure that your subtitles don’t cover other substances or pop off the screen. – How to do SEO for Google Web Stories
- Enhance Video Only Web Stories:
You should use Semantic HTML to make your web story. In any case, some web story chief gadgets exchange a story that sorts out each slide as a video record that readies all the text into the video. Subsequently we recommend that you add the text displayed inside the video as a title trademark to the amp-video part. If you can’t go through semantic engraving in your web stories, we recommend doing accordingly.
- Add scene show:
You can add support for scene introductions to your web stories so they appear in the workspace Google question things.
- The web story ought to be significant
Google Web stories ought to be a significant AMP page.
It is more brilliant to test your web story using the AMP Validator mechanical assembly gadget and fix any botches found. This way you can avoid invalid AMP issues.
- The text in the poster image shouldn’t be:
The flag picture shouldn’t contain any text or consumed text. Right when clients see your story in question things, the text can disturb the title of your story. It is a general example that if a client can’t examine the title then they won’t be excited about an extra review of the web story.
- Poster Image Should be in Correct Size and Aspect Ratio:
Your <amp-story> pennant portrayal src property should be something like 640x853px and viewpoint extent 3:4. use.
- Use a Logo With The Right Aspect Ratio:
Your logo picture <amp-story> Publisher-logo-src ought to be something like 96×96 px and a perspective extent of 1:1.
- include og:image:
To bring your web story into Google discoverability, you can consolidate on: picture in the <meta> marks of your photos.
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- Sign in to your AdSense account.
- Click Ads. Overview.
- Click By ad unit.
- Click Display ads.
- Give your ad unit a name. We suggest using a unique, descriptive name to help you find your ad unit later.
- In the “Ad size” section, leave Responsive selected.
- Click Create.
- Choose a visual editor.
- Draft the story. The best Web Stories tell a complete narrative from the moment they are published to keep the reader engaged.
- Find the visual assets.
- Create the Web Story.
- Publish the Web Story.
Include a complete narrative and follow the storytelling best practices to keep your readers engaged. Keep titles shorter than 90 characters.