Brand Name Anchor Text (Importance of Brand Signals in Google)
When the brand name is used as anchor text in links received from other sites it is a strong brand signal.
- Branded Searches:
When people do a brand search on Google with their brand name, it shows Google that your site is a real brand and again a strong brand signal.
- Brand + Keyword Searches:
Customers who are looking for a word that incorporates your brand name, such as “Facenob Digital Marketing Services,” for example. When customers search for terms that don’t include your brand name, Google will highlight you.
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Site has a Facebook page with a lot of likes:
Brands generally have Facebook pages and links, so having an active Facebook page and likes also helps as a brand signal for Google rankings.
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The site has Twitter Profile with Followers:
A twitter profile with a lot of followers is a brand signal affecting the brand ranking.
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The site has a Pinterest Profile with Followers:
Brands with a Pinterest profile with lots of followers and views are again a brand signal to influence rankings.
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Official Linkedin Company Page:
Again if your brand has a LinkedIn company page that is active and has a lot of followers then it is a strong brand signal affecting rankings.
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Known Authorship:
In February 2013, Google CEO Eric Schmidt claimed that verified profiles would rank faster in Google search results and thus tend to receive more clicks. – Importance of Brand Signals in Google – Importance of Brand Signals in Google
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The legitimacy of Social Media Accounts (Facenob):
A social media account with 10,000 followers and two posts might be construed in a variety of ways. than another with 10,000 followers and a decent amount of posts and interactions. The one who has a good amount of interaction proves its legitimacy in comparison to others. Google has filed a patent to detect whether or not a social network account is genuine.
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Brand Mentions on Top Stories:
The big brands are mentioned all the time on top story sites. Some brands even have a feed of news from their website on the first page which acts as a strong brand signal. – Importance of Brand Signals in Google
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Unlinked Brand Mentions:
When brands are mentioned in a top story without linking to their site, Google still takes it as a similar brand signal.
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Brick and Mortar Location:
Brands that mention their proper office address are called brick-and-mortar locations because real business offices are there. Google may be fishing for location data to determine whether a site is a big brand or not. So the schema markup here makes it easy for Google to verify the existence of location from every page of your site.
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Conclusion:
Friends, in this last blog of today’s series, whose name is “Importance of Brand Signals in Google 200+ Ranking Factors, it must have been known that Brand Signals is also of great importance which can improve the ranking of your website.
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FAQ:
Q. What are brand Signals?
A. Image result for Importance of Brand Signals in Google faq
Brand Signals function as memory triggers: any tangible cue (sight, sound, touch, taste, smell, action or ritual) that directly equates to a brand. Through associative learning, these multi-sensory signals supply the stimulus necessary to evoke an innate response.