Brand Name Anchor Text (Importance of Brand Signals in Google)
When the brand name is used as anchor text in links received from other sites it is a strong brand signal.
- Branded Searches:
When people do a brand search on Google with their brand name, it shows Google that your site is a real brand and again a strong brand signal.
- Brand + Keyword Searches:
Customers who are looking for a word that incorporates your brand name, such as “Facenob Digital Marketing Services,” for example. When customers search for terms that don’t include your brand name, Google will highlight you.
Site has a Facebook page with a lot of likes:
Brands generally have Facebook pages and links, so having an active Facebook page and likes also helps as a brand signal for Google rankings.
The site has Twitter Profile with Followers:
A twitter profile with a lot of followers is a brand signal affecting the brand ranking.
The site has a Pinterest Profile with Followers:
Brands with a Pinterest profile with lots of followers and views are again a brand signal to influence rankings.
Official Linkedin Company Page:
Again if your brand has a LinkedIn company page that is active and has a lot of followers then it is a strong brand signal affecting rankings.
In February 2013, Google CEO Eric Schmidt claimed that verified profiles would rank faster in Google search results and thus tend to receive more clicks. – Importance of Brand Signals in Google – Importance of Brand Signals in Google
The legitimacy of Social Media Accounts (Facenob):
A social media account with 10,000 followers and two posts might be construed in a variety of ways. than another with 10,000 followers and a decent amount of posts and interactions. The one who has a good amount of interaction proves its legitimacy in comparison to others. Google has filed a patent to detect whether or not a social network account is genuine.
Brand Mentions on Top Stories:
The big brands are mentioned all the time on top story sites. Some brands even have a feed of news from their website on the first page which acts as a strong brand signal. – Importance of Brand Signals in Google
When brands are mentioned in a top story without linking to their site, Google still takes it as a similar brand signal.
Brick and Mortar Location:
Brands that mention their proper office address are called brick-and-mortar locations because real business offices are there. Google may be fishing for location data to determine whether a site is a big brand or not. So the schema markup here makes it easy for Google to verify the existence of location from every page of your site.
Friends, in this last blog of today’s series, whose name is “Importance of Brand Signals in Google 200+ Ranking Factors, it must have been known that Brand Signals is also of great importance which can improve the ranking of your website.
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Q. What are brand Signals?
A. Image result for Importance of Brand Signals in Google faq
Brand Signals function as memory triggers: any tangible cue (sight, sound, touch, taste, smell, action or ritual) that directly equates to a brand. Through associative learning, these multi-sensory signals supply the stimulus necessary to evoke an innate response.